![]() ![]() Let’s put it out there.In 2021, we have developed and implemented together with our partners from Making Oceans Plastic Free a pilot program – Single-Use Plastic Free School. But you know what we do on the last mile? “Oh, this is a good idea. We have testing, we go to the lab, we try it again, we have refinement. No one would say, “Hey, I think this medicine works, go ahead and use it”. Harvard economist Sendhil Mullainathan has a great quote: #Greenbooks financial solutions how to#Resolve disagreements on how to market a product when competing ideas exist test them both and see which wins.How many new products would perform better had they been test marketed? Reduce the risk associated with a marketing action.Provide a causal, rather than correlation-based answer to your question you know the differences you see are due to the test variable. ![]() Well-designed experiments need not be costly nor do they need to be time-consuming.
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